In an interview process,  there were hundreds of applicants. The field narrowed to 5 industry sales leaders, including myself. After the first day of intense interviews.  I knew meeting the President tomorrow would make it or break it.

     At a bar in Atlanta (I no longer drink), I ordered a Guinness and was fascinated with the ping-pong like ball, that made it pour like an actual draft beer. I tore the can apart and investigated. I had my answer about how to stand out, with the Company President.  

     Walking in, I noticed his desk stacked with resumes. As we talked, I played with something in my fingers (making sure he noticed). At a certain point, I literally rolled the ball under my hand. He knew I was up to something and with a wry grin said OK, you’ve succeeded.  “Why do you play with a ping-pong ball during our interview?”

     With a grin equal to his own, I explained: how the ball belonged in a Guinness can. How it worked to increase value and sales appeal. I asked him to imagine, profits realized by the company, because of the individual, who thought up the idea.  The point? If he procured my services, I would that do for his company. Namely, find never before imagined applications, markets and profits for his product.

     So, I urged him to consider the ping-pong ball’s originality in the Guinness can. Especially, when thinking about my potential value to him; because that is what I would do for his company. Shaking his hand, I left; putting the ball on top of the other resumes.

     Yes. I landed the position. Well aimed Creativity & relevant colorfulness set me apart. How can You win with an inventive and original sales process? That’s a Good question to ask, every day!

Your down to earth sales consultant. The one, The only “Slam” Carter. 😉