In an interview process, there were hundreds of applicants. The field narrowed to 5 industry sales leaders, including myself. After the first day of intense interviews. I knew meeting the President tomorrow would make it or break it.
At a bar in Atlanta (I no longer drink), I ordered a Guinness and was fascinated with the ping-pong like ball, that made it pour like an actual draft beer. I tore the can apart and investigated. I had my answer about how to stand out, with the Company President.
Walking in, I noticed his desk stacked with resumes. As we talked, I played with something in my fingers (making sure he noticed). At a certain point, I literally rolled the ball under my hand. He knew I was up to something and with a wry grin said OK, you’ve succeeded. “Why do you play with a ping-pong ball during our interview?”
With a grin equal to his own, I explained: how the ball belonged in a Guinness can. How it worked to increase value and sales appeal. I asked him to imagine, profits realized by the company, because of the individual, who thought up the idea. The point? If he procured my services, I would that do for his company. Namely, find never before imagined applications, markets and profits for his product.
So, I urged him to consider the ping-pong ball’s originality in the Guinness can. Especially, when thinking about my potential value to him; because that is what I would do for his company. Shaking his hand, I left; putting the ball on top of the other resumes.
Yes. I landed the position. Well aimed Creativity & relevant colorfulness set me apart. How can You win with an inventive and original sales process? That’s a Good question to ask, every day!